Videos with her logo redesigns for brands like Doritos and Amazon went viral.DecemTwo IWU students compare their Spotify Wrapped with each other. TikTok creator - Emily Zugay - collected over 2 mln followers by coming up with intentionally bad designs. Not only it gives people something to talk about, but also radiates the “ugly art” vibe that gains attention recently. Spotify’s designers made some interesting choices, using illegible font paired with regular text right next to it. The author probably wanted to emphasize that it’s all about fun and not so serious at all, however a lot of users think it looks just underdone and “cheap”. Unfortunately, countless users didn’t appreciate this kind of innovation due to its illegibility.Īnother “flaw” being pointed out are imperfect images. Some people think it was Spotify’s attempt to use brutalism in art, which is likely possible taking into account its previous actions when it comes to design. Spotify makes it super easy to share results and encourages users to do so multiple times during the short animated experience.Īside from that, the artistic text was supposed to create a chart with the most listened to genre being the widest and the 5th one being the thinnest.Ī very similar chart was used in 2020, but without the text in it. If you’re interested in finding out more about Spotify’s method behind designing the experience and managing the data around it you can read more here (we’ll update these with the links for 2021 when they’ll be released on the Spotify Design and Engineering Blogs):Ĭrowning the end of the year with such an event is also a brilliant marketing move, as peer-to-peer marketing is known as one of the most efficient strategies. Bonus Links: Spotify’s Design & Data Workflows For Wrapped In essence, they successfully monetized data gathering and FOMO (Fear Of Missing Out). With this feature, Spotify not only made it totally fine to gather as much data as possible about users’ habits, but also gained new customers that feel left out from other streaming platforms every year. People tend to have some strong views about privacy in the digital age and control over personal information. One of the unique and unusual things about Spotify Wrapped is that it makes users excited about their data being collected and analyzed.
0 kommentar(er)
